Episode 220: Launching the C700: How MITER Brands + Customer Engagement Drives Innovation

Want to know how a new window product changes the market? This episode tells the story of the C700 fiberglass window launch from the inside. Listeners get a clear look at how MITER Brands works with dealers, uses customer feedback, and builds lasting value through automation and innovation.

What You’ll Learn

• Why the C700 is designed for new construction, replacement, and multifamily projects
• How MITER Brands uses automation to deliver consistent quality
• The steps MITER takes to support dealers before and after a product launch
• How customer input shapes both product and service at MITER

Episode Highlights
01:50 – Stephen Moore’s experience with product launches at Milgard
07:30 – How the C700 meets the needs of modern homes and buildings

Meet the Guest
Stephen Moore is a veteran in window and door sales and product development. He shares practical knowledge and lessons from decades in the industry.